I am Iso, a product designer.

Focused on systems, interaction & prototyping.

Turning complex ideas into experiences users love.

Berlin, Germany

00:00:00

Scroll down

I am Iso, a product designer.

Focused on systems, interaction & prototyping.

Turning complex ideas into experiences users love.

Berlin, Germany

00:00:00

Scroll down

I am Iso, a product designer.

Focused on systems, interaction & prototyping.

Turning complex ideas into experiences users love.

Berlin, Germany

00:00:00

Scroll down

I am Iso, a product designer.

Focused on systems, interaction & prototyping.

Turning complex ideas into experiences users love.

Berlin, Germany

00:00:00

Scroll down

I am Iso, a product designer.

Focused on systems, interaction & prototyping.

Turning complex ideas into experiences users love.

Berlin, Germany

00:00:00

Scroll down

I am Iso, a product designer.

Focused on systems, interaction & prototyping.

Turning complex ideas into experiences users love.

Berlin, Germany

00:00:00

Scroll down

Highlights

Builder - designer

I’m a product designer with 6 years of experience, but I think of myself more as a builder. My career started in a robotics lab—designing circuit boards and faculty journals—where I learned that if the design is wrong, the machine doesn't work.


After uni, my brothers and I started a software agency. We went from one room to 15 people. I ran the design, made plenty of mistakes, learned how businesses actually scale, and eventually realized I wanted to focus purely on the craft of product design.


Since then, I’ve worked on everything from food tech to B2B platforms for brands like Beko and KFC. Right now, I'm at KinesteX, leading design for an AI motion-tracking product. I’m at my best when I'm working on complex systems that need a founding designer’s mindset to figure out

Back in uni time in Lab (2019)

Ashgabat, Turkmenistan (2022)

San Francisco Visit

CES in LA (2024)

Chief Snack Officer

Relocation to Germany (2024)

Builder - designer

I’m a product designer with 6 years of experience, but I think of myself more as a builder. My career started in a robotics lab, designing circuit boards and faculty journals where I learned that if the design is wrong, the machine doesn't work.


After uni, my brothers and I started a software agency. We went from one room to 15 people. I ran the design, made plenty of mistakes, learned how businesses actually scale, and eventually realized I wanted to focus purely on the craft of product design.


Since then, I’ve worked on everything from food tech to B2B platforms for brands like Beko and KFC. Right now, I'm at KinesteX, leading design for an AI motion-tracking product. I’m at my best when I'm working on complex systems that need a founding designer’s mindset to figure out

Back in uni, time in Lab (2019)

Ashgabat 2022

San Francisco Visit

CES in LA (2024)

Chief snack officer

Relocation to Germany (2024)

Builder - designer

I’m a product designer with 6 years of experience, but I think of myself more as a builder. My career started in a robotics lab—designing circuit boards and faculty journals—where I learned that if the design is wrong, the machine doesn't work.


After uni, my brothers and I started a software agency. We went from one room to 15 people. I ran the design, made plenty of mistakes, learned how businesses actually scale, and eventually realized I wanted to focus purely on the craft of product design.


Since then, I’ve worked on everything from food tech to B2B platforms for brands like Beko and KFC. Right now, I'm at KinesteX, leading design for an AI motion-tracking product. I’m at my best when I'm working on complex systems that need a founding designer’s mindset to figure out

Back in uni time in Lab (2019)

Ashgabat, Turkmenistan (2022)

San Francisco Visit

CES in LA (2024)

Chief Snack Officer

Relocation to Germany (2024)

Builder - designer

I’m a product designer with 6 years of experience, but I think of myself more as a builder. My career started in a robotics lab—designing circuit boards and faculty journals—where I learned that if the design is wrong, the machine doesn't work.


After uni, my brothers and I started a software agency. We went from one room to 15 people. I ran the design, made plenty of mistakes, learned how businesses actually scale, and eventually realized I wanted to focus purely on the craft of product design.


Since then, I’ve worked on everything from food tech to B2B platforms for brands like Beko and KFC. Right now, I'm at KinesteX, leading design for an AI motion-tracking product. I’m at my best when I'm working on complex systems that need a founding designer’s mindset to figure out

Back in uni time in Lab (2019)

Ashgabat, Turkmenistan (2022)

San Francisco Visit

CES in LA (2024)

Chief Snack Officer

Relocation to Germany (2024)

Builder - designer

I’m a product designer with 6 years of experience, but I think of myself more as a builder. My career started in a robotics lab—designing circuit boards and faculty journals—where I learned that if the design is wrong, the machine doesn't work.


After uni, my brothers and I started a software agency. We went from one room to 15 people. I ran the design, made plenty of mistakes, learned how businesses actually scale, and eventually realized I wanted to focus purely on the craft of product design.


Since then, I’ve worked on everything from food tech to B2B platforms for brands like Beko and KFC. Right now, I'm at KinesteX, leading design for an AI motion-tracking product. I’m at my best when I'm working on complex systems that need a founding designer’s mindset to figure out

Back in uni time in Lab (2019)

Ashgabat, Turkmenistan (2022)

San Francisco Visit

CES in LA (2024)

Chief Snack Officer

Relocation to Germany (2024)

Builder - designer

I’m a product designer with 6 years of experience, but I think of myself more as a builder. My career started in a robotics lab—designing circuit boards and faculty journals—where I learned that if the design is wrong, the machine doesn't work.


After uni, my brothers and I started a software agency. We went from one room to 15 people. I ran the design, made plenty of mistakes, learned how businesses actually scale, and eventually realized I wanted to focus purely on the craft of product design.


Since then, I’ve worked on everything from food tech to B2B platforms for brands like Beko and KFC. Right now, I'm at KinesteX, leading design for an AI motion-tracking product. I’m at my best when I'm working on complex systems that need a founding designer’s mindset to figure out

Back in uni time in Lab (2019)

Ashgabat, Turkmenistan (2022)

San Francisco Visit

CES in LA (2024)

Chief Snack Officer

Relocation to Germany (2024)

Design approach

Real products solve problems first, look good second. Slick design takes time, and it's easy to lose focus chasing perfection. Both matter but the problem comes first.


The best solution ships, scales, and actually works. Clear principles keep me moving. Beautiful design comes through iteration, not upfront.

Systems thinking

Built to scale, not rebuild. Consistency enables speed.

Validation over perfection

First launch, then learn from users, use data improve product

Design with reality

Work within technical constraints. Better solutions, faster delivery.

AI for efficiency

Speed and automation. Focus on what matters.

Berlin, Germany

00:00:00

Website under construction • Responsive design not fully supported yet

Berlin, Germany

00:00:00

Website under construction • Responsive design not fully supported yet

Berlin, Germany

00:00:00

Website under construction • Responsive design not fully supported yet

Berlin, Germany

00:00:00

Website under construction • Responsive design not fully supported yet

Berlin, Germany

00:00:00

Website under construction • Responsive design not fully supported yet

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